Last week, Sugar CRM also announced it had achieved more than 75 percent year-over-year revenue growth globally with 17 quarters of consecutive growth in 2013. While the research firm shows that there are currently 20 million CRM users globally, Goss referred to “the case of the missing zero”, saying that, using LinkedIn as an indicator, there are likely more than 200 million prospective CRM users worldwide.
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According to Gartner Research, CRM will represent the largest segment of enterprise software by 2017- eclipsing even ERP and analytics - increasing to a$US36.5 billion worldwide market. Speaking to iStart yesterday about his appointment Goss said he thinks the CRM segment is an exciting area of opportunity. Goss has experience in strategic IT management roles, including leading the square kilometre array project, setting up the Canterbury University Blue Gene supercomputer, and most recently being as IBM’s national competitive, strategy and engagement leader where he developed strategies to address traditional and emerging competitors for all of IBM’s brands in Australia and New Zealand. The Asia Pacific expansion will be helped by the addition of Wayne Goss, who joined the team on the 2nd January this year in the newly appointed role of Regional Sales Director for Asia Pacific. The CRM software company has announced its intention to invest in the expansion of its market share in the Asia Pacific region by replicating its successful American model…
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